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Cookie Policy

date of last revision: March 2021

This Cookie Policy applies to the websites listed in this Policy, which are operated or controlled by ROLI Ltd. (“ROLI”). Please note that the processing of your personal data in connection with cookies, and for other purposes, is governed by our Privacy Policy.

1. Platforms to which this Policy applies

This policy applies to the websites,, and (along with any of their sub-domains, extensions, and associated domains) and software provided by ROLI and FXpansion. By using our Platforms, you are accepting the practices described in this Policy. 

2. What are cookies?

Cookies are small text files that may be stored on your computer or other devices when you visit a website. They are generally used to make websites work, to keep track of your movements within the website, to remember your login details, and so on. Those cookies are set up by us and called first party cookies. We also use third party cookies - which are cookies from a domain different from the website you are visiting - for our advertising and marketing efforts.

3. Why do we use Cookies?

There are a few reasons why we use cookies on our website. We use cookies and other tracking technologies for the following purposes:

- distinguish between visitors;

- improve the use and the functionality of our website;

- tailor our website and products to your needs and preferences;

- process your purchase orders; and

- analyse how our website is used and compile anonymous and aggregate statistics.

- assisting with our promotional and marketing efforts. (including behavioural advertising)

Below is a detailed list of the cookies we use on our Website. We classify cookies in the following categories:

Strictly Necessary Cookies

These cookies are essential in order to enable you to navigate this website and use certain features. Without these strictly necessary cookies, the online services you have asked for, like shopping baskets or producing your bill at checkout, cannot be provided

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.  If you do not allow these cookies then some or all of these services may not function properly.

Performance Cookies

We (or service providers operating on our behalf) may place our performance cookies on your device. The information collected using our performance cookies is used by us or for our benefit, to improve our website experience or for other statistics gathering purposes.

Our performance cookies are used to generate aggregated, anonymous information about how you and other users use this website and its features. The information collected may be used to improve users’ online experience generally, to collate statistics, or customise your online experience by showing you content we think you will like.  Our performance cookies don’t collect information that identifies you personally; however, if you have a registration account with us, the information collected by us using our performance cookies may be associated with your registration account.

Advertising Cookies

These cookies may be set through our site by advertising companies. They may be used to build profiles of your interests or show you relevant advertising on other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.  These cookies require your consent. If you do not give your consent to these cookies, you will see less relevant advertising.

More information on all aspects of cookies can be found on Please note that ROLI has no affiliation with, and is not responsible for, this third party website.

4. What types of cookies do we use?

We may use our own cookies and cookies provided by trusted third parties on our Platforms. Such third party cookies may include:


Youtube is used to embed videos of our products.

Shopify cookies are used to persist the contents of your cart as you navigate.


Mixpanel is used so that we can track and improve performance (for more info, see here).

Firebase Analytics
Firebase is used so that we can track and improve performance. (for more info, see here).

Freshdesk & Support Site
Freshdesk & Support Site is used to track what articles users have viewed, once they submit a ticket to help determine what they need help with.

Support Typeforms
Support Typeforms is used to determine what products users have and what issues they may have with the Product. It is also used to track what type of  computer they are using to help us provide the best support for their issue.

Typeform is used to record users’ answers when a survey is conducted. This enables us to improve their user experience. (for more info, see here)

Google Analytics
Google Analytics is used to track user behaviour and improve performance.

HotJar is used to track user behaviour on site to improve the user experience.

Refersion is used to track purchase conversions on site for correctly attributing referrals.

Google Optimise
Google Optimise is used to test site content to improve the user experience.


Shopify is used to track customer behaviour and actions on site. (for more info, see here).

Facebook Pixel
Facebook Pixel is used to track user behaviour on site to improve the relevance of retargeting advertising (for more info, see here).

TikTok Pixel
TikTok Pixel is used to track user behaviour on site to improve the relevance of retargeting advertising.

Google AdWords
Google AdWords is used to track user behaviour on site to improve the relevance of retargeting advertising.

5. Your right to manage cookies

You have the right to decide whether to accept or reject non-essential Cookies. You can exercise your cookie preferences when you first arrive at our Website where you will see a notice about our use of technology such as Cookies, providing you with the opportunity to learn more and to choose which cookie technologies you wish to allow to access your device before confirming and proceeding.

©Luminary ROLI Ltd 2023